Private media trip to Zannier Hotels | Media Relations & Influencer Marketing
Services Provided
Media Trip
Influencer Marketing
The Brand Introduction
The Brand Story
Zannier Hotels is a luxury hospitality group known for its exceptional and uniquely designed properties around the world. Zannier Hotels Bai San Ho, located in Vietnam's Phu Yen province, offers an exquisite blend of luxury and local charm with its recently introduced Terrace Villas and immersive local tours.
In December, Zannier Hotels Bai San Ho unveiled its new Terrace Villa and a culturally enriching local tour aimed at deepening guests' connection with the region. Phu Yen, a tranquil and lesser-known destination, contrasts sharply with the bustling holiday season's major cities and tourist hotspots. The challenge was to draw attention to this serene locale and its new offerings amidst the festive rush.
Strategic Approach
We orchestrated a private media fam trip for top-tier publications like Robb Report, Forbes, VnExpress, and Vietcetera, allowing founders and editors to experience the new Terrace Villa and local tours firsthand. This exclusive exposure was complemented by collaborations with "Nam di du lich" (Nam on the Go) and renowned fashion designer Do Long, enhancing visibility and appeal. The campaign aimed to generate high-impact media coverage and social engagement, positioning Zannier Hotels Bai San Ho as a premier destination.
Results & Outcomes
12
Media Coverage
$17,4K
Media Value
1B
Social Reach
Insights & Future Pathways
The campaign demonstrated the effectiveness of exclusive, tailored experiences in drawing attention to under-the-radar destinations like Phu Yen. By targeting high-profile media and influencers, we positioned Zannier Hotels Bai San Ho as a unique luxury escape, leveraging authentic storytelling.
For future efforts, focusing on niche markets seeking serene, lesser-known locales will be key. Strengthening partnerships with travel influencers who emphasize cultural immersion can enhance Zannier’s brand narrative. Additionally, tapping into eco-conscious travellers by highlighting sustainable practices at the hotel could further differentiate its appeal.
