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The global beauty sector is navigating its most consequential reset since the era of effortless growth began to wane. The recent stake sales by LVMH, Kering, and Coty are deliberate strategic moves, not knee-jerk reactions to market turbulence or brand failures. What is emerging is a decisive shift from expansive portfolio building toward concentrated expertise, sharper priorities, and a response to the evolving economic and cultural landscape that is shaping the industry’s n

Kylie Jenner just turned the beauty world teal blue again. The mogul has officially revived her King Kylie era with the October 18 launch of a limited-edition collection celebrating the 10th anniversary of Kylie Cosmetics, and the timing could not be more fitting. The King Kylie Collection features reformulated versions of her most sought-after products from 2015, including the iconic Matte Lip Kits in discontinued shades True Brown K  and Dead of Knight , alongside two new l

Victoria’s Secret’s 2025 show reveals a brand that has lost the fantasy that once made it desirable and the conviction that once made it powerful. Victoria's Secret spent 2025 trying to satisfy everyone and satisfied precisely no one. The brand came back with a second attempt at redemption after its awkward 2024 relaunch, this time opening the runway with a visibly pregnant Jasmine Tookes in a pearl-studded net, followed by Ashley Graham in a robe, plus-size representation in

A few years ago, Coach was the brand your mother carried to work because it felt reliable, practical, and safe. Today, the same label sits on the arms of Gen Z professionals who once swore they would never wear what their parents did. On TikTok, the Pillow Tabby became a soft status symbol with millions of mentions and styling videos that turned it into a digital favourite. On resale platforms, searches for vintage Coach jumped more than 100%. Tapestry’s latest report shows s

On September 29, OpenAI announced that ChatGPT will begin earning a commission on sales made through its platform. Users can now ask for...

Every day I see the same comment appear under brand posts. Is this AI? That question tells the whole story. People no longer know what is...

You don’t have to dig very far into American Eagle’s latest campaign before you hit the panic underneath. In the weeks before the...

The prestige of "Made in Italy" has long stood for exceptional craftsmanship and heritage. Yet recent regulatory actions reveal a...

There was a moment in early 2024 when it felt like everyone in East Asia was either chasing, flexing, or quietly reselling a Labubu. A...

In the heat of summer 2025, beauty has taken on a new flavour — quite literally. From New York to Seoul, global brands are dissolving the...

Wimbledon limits ticket access through a tightly managed ballot and daily capacity, turning attendance into a personal milestone. The...

TikTok Shop’s Southeast Asian success is a product of sociocultural fit, not just product-market fit. For expansion in Europe, TikTok...

TikTok Shop is rewriting beauty retail, fusing showtime shopping and social selling to reshape Europe’s beauty landscape. Brands that...

Dr. Squatch’s controversial "Bathwater Bliss" soap, made from Sydney Sweeden’s actual bathwater, sparks heated debates about celebrity...

Hailey Bieber’s Rhode just sold in a $1B deal. Discover how Rhode leveraged intimacy, scarcity, and viral influence to transform from...

Jennie Kim’s Met Gala 2025 couture moment reactivates Chanel’s house codes—camellias, pearls, and tailoring—crowning her the maison’s...

Prada acquires Versace for €1.25B, reshaping Italian luxury and signalling a new era of fashion power amid global economic and political...

Formula 1 (F1) × LVMH shows how luxury brands are using elite sport to scale visibility, reach aspirational consumers, and protect exclusivi

H&M is deploying AI-generated digital clones of real models for advertising and social media, converting human identity into a scalable...

When Johnny Depp walked into a courtroom, Dior stayed seated next to him. When A$AP Rocky walked out of prison, Ray-Ban handed him...