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Prada acquires Versace for €1.25B, reshaping Italian luxury and signalling a new era of fashion power amid global economic and political...

Formula 1 (F1) × LVMH shows how luxury brands are using elite sport to scale visibility, reach aspirational consumers, and protect exclusivi

H&M is deploying AI-generated digital clones of real models for advertising and social media, converting human identity into a scalable...

When Johnny Depp walked into a courtroom, Dior stayed seated next to him. When A$AP Rocky walked out of prison, Ray-Ban handed him...

Gucci's controversial appointment of Demna shook markets and critics alike. Yet his subversive couture approach could redefine luxury...

A 120-square-meter suite for one. Vast lounges, untouched corners, silent hallways designed to impress, but barely lived in. The greatest...

Chanel’s Classic Flap bag jumped 104% in five years. Hermès Birkins cost $1,500 to make—but sell for $13,000. Meanwhile, Polène offers...